The Pioneer Hotel & Gambling Hall is a hotel and casino in Laughlin, Nevada known for its neon cigarette-puffing River Rick marque. It used to be a sister property of Pioneer Club in Las Vegas until both properties sold to separate parties. Interesting note: River Rick is the name of the neon sign that resembles a cowboy that was erected at the Pioneer Hotel & Gambling Hall in 1981. He is also referred to by some as Laughlin Lou, although the hotel itself calls him River Rick. When Margaret Elardi, owner of the Pioneer Club in Las Vegas, bought the Pioneer Club Laughlin in 1981 she commissioned the River Rick neon sign to be built, which was an almost exact copy of Vegas Vic found at the Pioneer Club in Las Vegas at a cost of $1.5 million. River Rick was built by the same sign company (Young Electric Sign Company) that made Vegas Vic 30 years prior. River Rick is one of three neon cowboys in Nevada, the others being Vegas Vic and Wendover Will.
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